How to reach Essaouira
Flight time: Direct flights to Essaouira from London take around 3 hours and 40 minutes. From other UK airports there are some direct flights, but it's more common to find options with a connection in London or another European hub. Flying into airports such as Marrakesh, then making your way to Essaouira by bus, is another alternative.
Transfer time: From Essaouira-Mogador Airport to the city centre takes about 20 to 30 minutes by "grand taxi", which is the most convenient option. Some hotels can organise a shuttle bus, so check on this when booking accommodation. Local buses take 30 minutes into town, but don't leave from the airport, instead on the main road quite a walk away.
Price: Taxis to Essaouira cost from around Dh150 (£12), depending on your negotiating skills. Shuttle services usually cost a bit more. The local bus is cheap, at around Dh10 (£0.80).
Best time to visit Essaouira
Essaouira enjoys a mild climate all year round, making it a fantastic holiday spot regardless of the season. However, this area is known for its strong winds, especially in summer, which are ideal for watersports like windsurfing but may make lounging on the beach less comfortable. Here’s what to expect from each season.
April to June is spring in Essaouira, with pleasant temperatures of around 18°C to 23°C. Rainfall is minimal and there's plenty of sunshine, making it a great time to explore the Medina or enjoy the beaches before the summer winds arrive.
July to September is peak tourist season. While temperatures aren't scorching like further inland, you can expect average daily highs of 25°C to 28°C, while rain is nearly non-existent. However, the infamous “alizee” winds pick up – perfect for windsurfing and kitesurfing, but not for sunbathing.
October to November sees fewer tourists in the shoulder season, enjoying cooler temperatures from 18°C to 24°C. There is still lots of sunshine, but the occasional rain shower refreshes the air.
December to March is winter, but it’s still relatively warm compared to the UK, with daytime temperatures of 15°C to 20°C. Sunshine hours drop to around 5–6 per day and rainfall increases slightly.
Practical information
Spoken languages: Arabic and Berber are Morocco's main languages, but French is also widely spoken. English is common in tourist areas, hotels, shops and restaurants.
Local habits and customs: Essaouira is known for being relaxed and friendly, but it's best to dress modestly in public places, particularly away from beach areas. Be mindful of local etiquette when visiting mosques, other religious sites or traditional neighbourhoods – both men and women are best off covering their shoulders and knees. While haggling is expected in markets, politeness and patience are key to successful negotiation.
Currency: The local currency is the Moroccan dirham (Dh). ATMs are widely available in Essaouira and most larger establishments accept major debit or credit cards. However, it's worth carrying some cash for local shops or restaurants and smaller vendors.
Getting around: The Medina is entirely pedestrianised, so exploring is easy on foot. For longer trips within the town there are "petit taxis", or if you plan to venture further afield, buses and shared "grand taxis" are reliable and inexpensive.
Electricity and plug types: Morocco uses a standard voltage of 220V, with Euro-type C and E round-pin plugs. UK visitors will need an adaptor.
Time zone: Morocco operates on Central European Time (CET), GMT+1.