lastminute.com logo

We are the Partnerships team

We help brands achieve their objectives by adding unique and customised travel gifts, rewards or incentives to their customer journey, offerings or employee perks.

We bring two decades of travel and leisure experience to the table as part of the lm group, a leading European travel company, exploring how technology can change the way people think about holidays

Our expertise and international reach mean we can connect brands with relevant travel and leisure audiences at a localised level.

Read on to discover how your brand can benefit or get in contact now.

Our brands

lastminute.com - our main brand in the UK and France

Launched in 1998, this pioneering British-born brand has specialised in creating amazing experiences and unforgettable memories. lastminute.com is among the worldwide leaders in the field, helping hundreds of thousands of customers every year find, and do, "whatever makes them pink”.

lastminute.com - our main brand in the UK and France

Launched in 1998, this pioneering British-born brand has specialised in creating amazing experiences and unforgettable memories. lastminute.com is among the worldwide leaders in the field, helping hundreds of thousands of customers every year find, and do, "whatever makes them pink”.

Weg.de - our main brand in Germany

Weg.de joined the group in 2017 and is one of the most popular online travel websites in Germany. Founded in 2005 in Munich and meaning ‘to be away’ (#wegseinmusssein) it offers its customers package tours and all-inclusive breaks as well as hotels and flights, cruises, rental cars and ski holidays.

Weg.de - our main brand in Germany

Weg.de joined the group in 2017 and is one of the most popular online travel websites in Germany. Founded in 2005 in Munich and meaning ‘to be away’ (#wegseinmusssein) it offers its customers package tours and all-inclusive breaks as well as hotels and flights, cruises, rental cars and ski holidays.

Rumbo - our main brand in Spain and Portugal

Rumbo was the first full-service travel website to launch in Spain in 2000. Customers can search, compare and book in just a few clicks, and get great deals on hotels, flights, packages, escapes and cruises. rumbo inspires travellers to assume a ‘rumbera attitude’ and enjoy life in a unique and fulfilling way.

Rumbo - our main brand in Spain and Portugal

Rumbo was the first full-service travel website to launch in Spain in 2000. Customers can search, compare and book in just a few clicks, and get great deals on hotels, flights, packages, escapes and cruises. rumbo inspires travellers to assume a ‘rumbera attitude’ and enjoy life in a unique and fulfilling way.

Volagratis - our main brand in Italy

Volagratis was launched in 2004 as pioneering flight search engine in Italy. Today the website offers a wide range of products including flights from major and low cost airlines, holiday packages, hotels, cruises and car rentals. Customers can quickly search, compare and book the best deals so that they can get more for their money.

Volagratis - our main brand in Italy

Volagratis was launched in 2004 as pioneering flight search engine in Italy. Today the website offers a wide range of products including flights from major and low cost airlines, holiday packages, hotels, cruises and car rentals. Customers can quickly search, compare and book the best deals so that they can get more for their money.

What can we offer to partners

Gift Cards

The most flexible travel gift for your customers.

Redeemable on flights, hotels, flight + hotel and train + hotel packages, it provides the customer with the widest choice of where to travel and when all across the globe.

Gift Cards

The most flexible travel gift for your customers.

Redeemable on flights, hotels, flight + hotel and train + hotel packages, it provides the customer with the widest choice of where to travel and when all across the globe.

Free flights search engine

We are able to offer free flights to your customers through a dedicated and co-branded customer journey

Free flights are available for one person, two passengers or we can also offer a Buy One Get One Free Flight option too.

Try the Free Flights search engine here.

Free flights search engine

We are able to offer free flights to your customers through a dedicated and co-branded customer journey

Free flights are available for one person, two passengers or we can also offer a Buy One Get One Free Flight option too.

Try the Free Flights search engine here.

Free flight + hotel packages or hotel or hotels only search engine

We can build free holiday packages and hotels only search engines for brand partners who are looking to differentiate their proposition to competitors.  The tech driven journey mirrors that of booking a holiday or a hotel stay through our consumer site with one thing missing from the customer journey - the price - all your customer will know is they’re getting a free holiday.

If you’re looking for a gift with a higher perceived value, think free holidays and staycations with lastminute.com.

Free flight + hotel packages or hotel or hotels only search engine

We can build free holiday packages and hotels only search engines for brand partners who are looking to differentiate their proposition to competitors.  The tech driven journey mirrors that of booking a holiday or a hotel stay through our consumer site with one thing missing from the customer journey - the price - all your customer will know is they’re getting a free holiday.

If you’re looking for a gift with a higher perceived value, think free holidays and staycations with lastminute.com.

Holidays as the headline prize - Bookings with agents

Access to packages from 400 airlines and 500,000+ hotels with a personalised customer journey.

A quick and personalised holiday offering for our partners customers, where they speak with a member of the lastminute.com bookings team to confirm their holiday over the phone.

Holidays as the headline prize - Bookings with agents

Access to packages from 400 airlines and 500,000+ hotels with a personalised customer journey.

A quick and personalised holiday offering for our partners customers, where they speak with a member of the lastminute.com bookings team to confirm their holiday over the phone.

Loyalty programs

Incentivise customers to spend a bit more with our low-value vouchers - big isn't always better.  Our platforms provide the ability to bundle low-value vouchers into a higher one to promote repeat spend.

We can offer co-branded platforms to partners too.

Loyalty programs

Incentivise customers to spend a bit more with our low-value vouchers - big isn't always better.  Our platforms provide the ability to bundle low-value vouchers into a higher one to promote repeat spend.

We can offer co-branded platforms to partners too.

Customised Flash Sales and discount vouchers

Reward your customers with a wide selection of discount offers for their next holiday. Our Flash Sales offer on Flight+Hotel packages is a well received solution for companies looking for something different.

Customised Flash Sales and discount vouchers

Reward your customers with a wide selection of discount offers for their next holiday. Our Flash Sales offer on Flight+Hotel packages is a well received solution for companies looking for something different.

Here are some examples of our solutions

How can we help partners?

We help our partners achieve their objectives by adding unique and customised travel gifts, rewards or incentives to their customer journey or offering.

We've helped clients to create bespoke customer offers by combining these five factors:

  • Expertise: a full team focused on partnership and co-marketing activities since 2009

  • Technology: we have developed specific travel products and platforms designed for partners

  • Product: almost infinite and diversified product inventory

  • Brand awareness: our brands represent some of the leading online travel agencies in the Europe

  • Flexibility: we have established successful and long term relationships with brand partners who have diversified requirements, along with running recurrent partnership activations.

We are a dedicated team with a strong focus on partnerships that can support your business with future consumers promotions or rewards activities.

Our strengths

11 years of partnership activities
More than 200 partnerships activated
11 members full focused on partnerships and promotions

Partnership Managers

Lucio Marazzi

European
Partnership Director

Paddy Goggin

United Kingdom
Partnership Manager

Marco Girardo

Germany & Italy
Partnership Manager

Simona Zonta 

Head of Partnerships
France and Spain

Membership and awards

The Gift Card and Voucher Association

The trade body & membership organisation, which represents the key players in what is today a £6 billion gift card and stored value solutions market, with over 90 members representing key retailers, issuers and suppliers.

The Institute of Promotional Marketing

The only UK trade association that represents creative agencies, brands and service agencies engaged in promotional marketing and brand activation across all media channels, in the UK and beyond.

Incentive Marketing Association Europe

IMA Europe acts as a Strategic Industry Group within the USA based Incentive Marketing Association to develop the benefits that incentive marketing offers to all kinds of organizations across Europe, with participants from across Europe from, the Netherlands, Italy, Russia, Germany, Benelux, the UK and Ireland.

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