Travel Insights

Benefits

Get real time opinions
Managed service
Cost per response pricing

We have introduced a market research tool that gives clients real time feedback and opinions to their travel questions from our audiences

What is Travel Insights?

  • Travel Insights is our new consumer insights tool, combining lastminute.com group’s first party data and The Travel People’s cutting-edge ad technology. Part of Lastminute.com Groups Travel People proposition.
  • It helps brands both in and out of the travel sector target customers with surveys within ad-formats, both on- and off-site, and provides them with unique and valuable consumer insight.
  • Data is benchmarked against NPS, and results are presented in a manageable, easy to use and insightful report, providing actionable marketing insights and customer opinions.

How we differentiate ourselves

A compelling alternative to

Travel Insights makes a compelling alternative to traditional focus groups

  • Results may not fully represent the opinion of the larger target population
  • There can be disagreements and irrelevant discussion which distract from the main focus
  • Group discussions can be difficult to steer and control.
  • Expensive to execute and require a significant amount of time to plan, organise and resource.

Survey software allows users to create online surveys, quizzes, polls, and other web forms that are then distributed to product users to conduct market research or solicit feedback and opinions.

  • Most online surveys are offered on a self-serve basis, requiring both time and resource to launch, analyse and interpret results.
  • Most services target pre-existing sampled audiences to gather responses, allowing for cognitive bias.
  • Forms are typically limiting to customise and are inflexible in design.
  • The cost-per-response is often significantly higher when targeting specific consumer groups.
  • Limited number of Travel OTA’s, with an expertise in travelling audiences that offer survey tools.
  • Don’t offer targeting or segmentation from a DMP (Data Management Platform).

Top segments

  • Groups

    • Likely to travel in a group of 3-6
    • Price is one of the most important search criteria
    • More likely to travel within Europe
  • Silver Surfers

    • Generally have a higher disposable income
  • Families

    • Accommodation, facilities and destination are key priorities
    • Likely to travel within the UK and in Europe
    • Likely to book 2-3 months in advance
  • Couples

    • Likely to search for Citybreaks
  • Young Travellers

    • Frequent travellers
    • Enjoy going to festivals, sports events and other cultural experiences
    • Also interested in travel outside of Europe