Audiences for you

As our brand partner, we’ll share with you the knowledge we have about our travellers so you can target exciting, dynamic and customised audiences with relevant messages, at the right time.

    Holiday goers

    2,000,000

    monthly unique users

    Travellers looking to book a longer holiday, mainly to sunny destinations.

    Families

    1,500,000

    monthly unique users

    Younger families, mainly under 50 looking to book a holiday with children primarily under 12.

    Business travellers

    900,000

    monthly unique users

    Travellers flying and staying primarily for business trips.

    Young travellers

    1,100,000

    monthly unique users

    Travellers under 35 looking to book a holiday.

    Couples

    5,500,000

    monthly unique users

    Couples looking to book a holiday together.

    Silver surfers

    400,000

    monthly unique users

    Travellers over 55 with no children at home looking to book a holiday.

    Weekend citybreakers

    750,000

    monthly unique users

    These travellers love to make the most of their weekends and are looking for a short break away.

    Groups

    1,100,000

    monthly unique users

    Travellers looking to go on holiday with a group of at least 3 people

    Traveling mums

    200,000

    monthly unique users

    Mums looking to travel with their children.

    Foodies

    1,500,000

    monthly unique users

    Travellers who love food, culture and exploring culinary, cultural flavors.

    Music lovers

    400,000

    monthly unique users

    Travellers who love to listening, watching, streaming and buying music.

    Automotive sector

    1,500,000

    monthly unique users

    Travellers interested in car hire, purchasing a car or car owners.

    Sports fans

    2,500,000

    monthly unique users

    Travellers who have a passion for sport, whether it's actively playing or cheering on their favourite team. We can also target users by specific sport interest.

    Financial sector

    2,000,000

    monthly unique users

    We are able to target travellers who have a financial focus and have broken this down into four key groups: Credit Card Users, Business Owners/Self-Employed, Investors and Mortgage Holders

    Fashion focused

    2,500,000

    monthly unique users

    Travellers who have a love for all things fashion and design.

Creating bespoke audiences for your brand

You can target by socio-demographics, behaviour and build completely customised audiences. The more relevant the audience, the better the message and timing - the more efficient and effective use of your budget.

By combining behaviour elements and user specific demographic data we’ll create specially customised audiences for your brand that perform really well.

Londoners + Going To Malta + In the Autumn Half term + With Children + Average Income =

BESPOKE AUDIENCE

Available options

Behavioural targeting

  • Origin
  • Destination
  • Travel window
  • Airport
  • Trip duration
  • Start and end dates

Socio-demographic targeting

  • Family
  • Income
  • Age
  • Gender
  • Interest
  • Brand affinity
  • Travel group composition

Introducing ‘Audience Booster’

The development of Audience Booster is the logical technological product evolution for our clients. After you’re connected with your target audience, Audience Booster allows us to scale delivery of competitive performance for your campaigns beyond anything possible before.

Audience
Scale
Performance

Campaigns that scale

With Audience Booster, our programmatic and data technologies enable you to reach the relevant audience beyond these websites, scaling the volume and the reach. You have the option to retarget the same person and to find audience look-alikes on external sites.

It puts the audience first - not the site that you advertise on, but within quality environments that are transparent and reportable, utilising our powerful first, second and third party data from our brand sites, partner sites (e.g. Rough Guides) and trusted third party sites. There’s less wasted inventory and the pricing is competitive.

Campaigns that perform

Audience Booster is focused on the things that matter most to the marketer. The performance solution allows you to measure campaign performance against key metrics, making your marketing spend more efficient.

Drop us an email if you’d like to find out more about our new Audience Booster technology.

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