Who we are

The Travel People is lastminute.com group’s media business. At the Travel People, we marry our powerful e-commerce data with integrated solutions to develop creative marketing campaigns. We help brands to engage and inspire throughout the entire travel cycle - from initial research all the way through to booking and beyond.

Our dedicated in-house teams across Europe are home to a full-service trading desk, content team and creative hub. That makes us the experts in reaching travel audiences across our sites, but also off-site via smart audience re-targeting tools.

Advertising beyond the booking

We know what our customers are thinking at each stage of their journey - and we know how to engage with them along the way. Our insights unlock highly valuable engagement opportunities for brands both in and out of the travel sector, from the inspiration phase to the return trip home. We go way beyond the booking to help you reach the right audience with the right message at the right time.

How do we work?

We use sophisticated technologies and smart data analysis to deliver high-impact campaigns. And we know that one size doesn’t fit all, so we work closely with our advertising partners to create integrated and customised strategies, built on the bespoke needs of brands.

Data

Analytics

Creative

Ad delivery

Programmatic

Booking management