London Restaurant Fortnight: Eating; It's Emotional
The food-good factor is sweeping the country - according to our latest lastminute research - which has revealed that a quarter (24%) of Britons are eating out more than they did three years ago. Rather than finances and lack of cooking ability, it was in fact table therapy that topped the polls when we asked diners the reason behind this move. A delightful dinner increased feelings of happiness among over half (57%) of Britons, who said it was the emotional benefits the experience brings that counted.
"After a good dinner one can forgive anybody, even one's own relations." - Oscar Wilde, A Woman of No Importance
While special occasions top the chart for reasons to splash the cash on a meal out, it seems that for many of us (29%) it has become the most convenient way to catch up with friends and family. While the liquid diet of the pub will always hold a special place in our hearts, some conversations just cry out for bit of candlelight, some privacy at your table and someone waiting on you hand and foot rather than you having to interrupt your crucial conversations to do battle at the bar.
"Life is a combination of magic and pasta." - Federico Fellini
The research, which coincides with lastminute's London Restaurant Fortnight which boasts a host of eating out deals at top venues, also found that diners are becoming increasingly spontaneous when it comes to eating out with two in five (37%) admitting to showing up at a restaurant without a reservation or making one on the same day, compared to just 8% who will book two weeks in advance.
"If you're afraid of butter, use cream." - Julia Child
The good news for London's night-time economy is that one in five (19%) admit to dining out up to four times a week. The concept of r-eat-ail therapy has clearly struck an emotional chord, with 8 out of 10 culinary cats picking eating out over shopping as a leisure activity. Of those polled 74% preferred a good meal over a trip to see the latest Hollywood blockbuster and maybe we are becoming a bit more like our continental cousins with dinner proving more popular than a night-out on the tiles. Our research also revealed that discount dining is still a big draw, with a quarter (24%) of UK adults hunting for deals before settling for a restaurant without an offer. An additional 15% will not dine out without a discount. So with London Restaurant Fortnight running until the 31st of March, now is the time to grab a great deal at some of London’s top restaurants including Michelin starred and celebrity chef eateries. Book now if you are looking for restaurants in London and enjoy a two course lunch for £15 or a three course dinner for £25.