Advertise with us

If you would like to advertise on our site, please email advertising@lastminute.com

FAQs
  1. Why advertise on lastminute.com?
    We’re champions of last minute travel and leisure. Giving people five-star experiences at three-star price tags is what lastminute.com lives for. We’ve been doing it since 1998 and we reckon we’re the best at it. With the customer profile information we have, you can reach your target audience to ensure you successfully achieve your business goals.

  2. How does it work?
    All campaigns run on lastminute.com are specifically tailored to the advertiser's objectives.

  3. What does CPM mean?
    CPM is a way in which advertising is costed and means cost per thousand, i.e. cost per thousand viewings or impressions.

  4. What is an impression?
    One impression is equal to one appearance of your advertisement on the site. The number of impressions we provide is based on the number of impressions you purchase.

  5. How much exposure will I get?
    As all campaigns run on a CPM basis, the exposure that you gain is determined by the details of the campaign such as the amount of media purchased.

  6. How often will my advertisement appear?
    i. The frequency in which your creative will appear depends on both the targeting of the campaign and the amount of media purchased.
    ii. How often your banner will appear is dependent upon what percentage of the total impressions you have purchased.

  7. Am I eligible to advertise on lastminute.com?
    We review each enquiry on a case by case basis, so please contact us for more information.

  8. Is it UK based advertising only?
    No, lastminute.com has presence in other countries too.

  9. What is a click-through rate?
    Click through rate is the percentage of people who have clicked on your advertisement out of the number of people who viewed it.

  10. What is the maximum file size allowed for creative?
    The maximum file size permitted on lastminute.com depends on the creative type as standard file size limits are:
    i. Skyscraper - 40kb
    ii. Banners - 40kb
    iii. Pop-Ups - 40kb
    iv. Newsletter - 40kb

  11. What creative formats are supported?
    lastminute.com supports most creative formats including HTML, flash, gif, animated gif and rich media. If you are unsure or would like to know more please contact us.

  12. How much does it cost to advertise on lastminute.com?
    All campaigns run on lastminute.com require a minimum spend of £2,000. All campaigns require a signed insertion order and are subject to lastminute.com's standard Terms and Conditions. If you would like a quote please contact us.