WCT’s Private Branded Program

World Choice Travel (WCT) is a division of Travelocity, lastminute.com,’s sister company. The WCT program is the most friendly, popular and successful online travel program . WCT welcomes partners from around the world who are serious about growing their online business and increasing profits. We build traveller loyalty to your website, not ours. Have a look at some of our existing partner’s websites

What we offer

Our multilingual hotel-booking engine offers your business the ability to earn good commissions selling rooms in over 55,000 independent and chain hotels in the major European languages (of which approximately 34,000 are pre-pay merchant hotels). In addition for English language sites we can also offer you a flight booking engine, flight + hotel dynamic packaging (CustomTrip), car hire, cruise and tickets and attractions – all featuring your branding throughout the entire customer booking experience.

WCT partners may create their own websites using our ready to go HTML solution which offers the easiest and quickest way to launch your own branded travel site or for businesses that require a more integrated solution and have the technical know how, then for complete flexibility we can offer our hotel product via our XML programming interface.

Private branding, multiple languages and bonus revenue streams make us the most trusted and profitable private branded travel program available today. This is an ideal business opportunity in the exciting world of online travel marketing.

WCT is dramatically different to our competitors.

Many of our most successful partners started out with other online travel companies, and have since selected WCT as their long term Internet travel partner.