Milan Car rentals

Milan (Milano), situated on the flat plains of the Po Valley, is the capital of Lombardy and thoroughly enjoys its hard earned role as Italys richest and second largest city. Wealthy and cosmopolitan, the Milanesi enjoy a reputation as successful businesspeople, equally at home overseas and in Italy. Embracing tradition, sophistication and ambition in equal measure, they are just as likely to follow opera at La Scala as their shares on the citys stock market or AC or Inter at the San Siro Stadium.

Three times in its history, the city had to rebuild after being conquered. Founded in the seventh century BC by Celts, the city, then known as Mediolanum (mid-plain), was first sacked by the Goths in the 600s (AD), then by Barbarossa in 1157 and finally by the Allies in World War II, when over a quarter of the city was flattened. Milan successively reinvented herself under French, Spanish and then Austrian rulers from 1499 until the reunification of Italy in 1870. It is a miracle that so many historic treasures still exist, including Leonardo da Vincis Last Supper, which survived a direct hit in World War II. The Milanesis appreciation of tradition includes a singular respect for religion; they even pay a special tax towards the Cathedral maintenance. It is therefore fitting that the citys enduring symbol is the gilded statue of the Virgin, on top of the Cathedral (Il Duomo).

Milan is founded around a historic nucleus radiating from the Cathedral, with a star-shaped axis of arteries spreading through modern suburbs to the ring road. The modern civic centre lies to the northwest, around Mussolinis central station, and is dominated by the Pirelli skyscraper, which dates from 1956. The trade and fashion fairs take place in the Fiera district, west of the nucleus around the Porta Genova station. Milans economic success was founded at the end of the 19th century, when the metal factories and the rubber industries moved in, replacing agriculture and mercantile trading as the citys main sources of income. Milans position at the heart of a network of canals, which provided the irrigation for the Lombard plains and the important trade links between the north and south, became less important as industry took over and the waterways were filled. A few canals remain in the Navigli district near the Bocconi University, a fashionable area in which to drink and listen to live music.

Since the 1970s, Milan has remained the capital of Italys automobile industry and its financial markets, but the limelight is dominated by the fashion houses, who, in turn, have drawn media and advertising agencies to the city. Milan remains the marketplace for Italian fashion fashion aficionados, supermodels and international paparazzi descend upon the city twice a year for its spring and autumn fairs. Valentino, Versace and Armani may design and manufacture their clothes elsewhere but Milan, which has carefully guarded its reputation for flair, drama and creativity, is Italys natural stage.