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Frequently asked questions

What is an affiliate programme? How does it work?

An affiliate programme is a revenue sharing program where the affiliate (that's you!) drives traffic to a merchant's web site (that's us!) in exchange for referral commissions. When a visitor to your site clicks on the affiliate link to our site and completes a purchase, you get a commission on every item they buy!

We have partnered with Affiliate Window to provide our affiliates with tracking, reporting, prompt monthly payments, and the flexibility of being an affiliate for any of Affiliate Window's other merchants.

Once you sign up for and are accepted to our programme, you'll be taken to the Affiliate Window site where you'll create your own personal and secure account. Here you can log in at any time to get our banners and links, find out about commissions earned and even learn about how many impressions each of your links has received.

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How do I get started?

Step 1: Sign up! If you're already a Affiliate Window publisher, click here to become a lastminute.com affiliate!

Step 2: We manually review all applications within 5 business days. Once your application is approved, we will send you setup instructions as well as banners and text links that you can put on your website.

Step 3: Collect your commissions.

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Who can participate?

All applications are manually reviewed, and we reserve the right to refuse any application, especially if the site or e-mail list contains objectionable material, participates in unsolicited e-mailing, is a "parasite", or if it violates the Affiliate Window Agreement. Lastminute.com program could be under temporarily strategy such as excluding specific affiliate business models.

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Does it cost anything to participate?

No! As long as you are an active affiliate, all you need to do is keep linking and collect your commissions.

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How are sales tracked from my site?

Once your application is accepted, you will be given a unique affiliate ID as well as custom-formatted links that will ensure that traffic coming from your site is properly tracked. We maintain a 28-day cookie (7 days for flights, meaning that if a visitor clicks on a link from your site, you are credited with the sale as long as the visitor purchases within 28 days.

Affiliate Window records all transactions from your site in real time, meaning that all impressions, links, and sales are tracked instantly. The Affiliate Window Members Area has all of the reports and tracking resources you'll need to see how you're doing. You can use these reports to find out which of your links are performing the best and to optimize your site for maximum sales.

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How much will I earn? How and when do I get paid?

Depending on the product category and the number of bookings, you can get up to 13% commission. Click here to download a pdf document of the commission rates.

Please note: 

  • Holidays are UK-departure only
  • Under Entertainment we will not be honouring any commissions on rock and pop bookings
  • Under Experiences we will not be honouring any commissions on lastminute.com gift vouchers
  • Under Experiences we will not be honouring any commissions on lastminute.com restaurants
  • Experiences and Entertainment tickets are delivered to UK addresses only

Who are Affiliate Window and why do we use their service?

lastminute.com has teamed with Affiliate Window, a leader in third-party affiliate marketing programs to handle our affiliate program. They will be able to provide affiliates with trusted third-party tracking, real-time reporting, and monthly commission checks. For more information about Affiliate Window, and learn more about affiliate marketing click here.

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What is a parasite? What is your policy regarding parasites?

The term "parasite" refers to technology (including browser plug ins, helpers, toolbars, popups, etc.) that intercepts and changes an affiliate's link. This technology is also known as "unsolicited commercial software" and is often found in Adware and Spyware software. Parasite activity essentially "hijacks" the affiliates link and the affiliate commission gets redirected to the parasite, instead of the affiliate who rightfully earned it. This type of software is normally installed unknowingly, often without the end user's consent. For an excellent description of parasite software, how it gets installed, and how to remove it, visit Doxdesk.com.

We are committed to preventing any parasites from becoming part of our program. If we determine that any of our affiliates are parasites, they will immediately be inactivated and banned from the program. Please email us if you suspect that one of our affiliates may be a parasite.

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I'm signed up, now what?

Visit Affiliate Window to confirm that you have applied to the program.

Once your application is approved, you will receive an e-mail welcoming you into our affiliate program. It will include all the instructions you need to get started. If you're ready to start adding links to your site, check out the next section on creating links to lastminute.com.

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How do I create links to lastminute.com?

Current affiliates can get links including banners and text ads. We will be regularly updating our links to include lots of resources to help you sell. You're also welcome to create links of your own, as long as they conform to the Affiliate Window Publisher Agreement and do not abuse the lastminute.com brand. We have a deep link generator we have created for you, do not hesitate to contact us to get details lastminute@affiliatewindow.com.

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Does lastminute.com have tools?

We do have different tools for some of our products:

  • Widgets
  • Feeds
  • API

Please contact us for more information lastminute@affiliatewindow.com.

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How can I contact lastminute.com regarding the affiliate programme?

The best way to contact us if you have any questions or problems is to e-mail us at lastminute@affiliatewindow.com.

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