End of the Staycation as 2.5 million Brits Escape the Rain on a Snowcation


Ski holiday sales up 60% on last year as lastminute.com witnesses a mass exodus this winter

With early weather predictions indicating that this Christmas is set to be another wet wonderland, rather than winter one, it’s little wonder Brits are jetting off. Latest figures show a 60% increase in Brits taking ski holidays this year, indicating that the Staycation is well and truly over for this Christmas.

Michael Fish, weather expert and official Winter Weather advisor for lastminute.com adds, “It is unlikely – yet again – that the UK will have a white Christmas. Latest forecasting shows that the next couple of months will be milder and wetter than last year. It’s little wonder customers are heading off to practise their skiing rather than endure another rainy little Christmas – I might even join them!”

“The end of the Staycation can be accredited to a number of factors, such as the country’s recovery from the recession and the increasing popularity of hitting the slopes. However, the weather forecast for this winter also gives the Brits a good reason for wanting to leave these shores,” says Mark Bower, Lifestyle Expert, lastminute.com.

For those looking for the best snow this Christmas, Michael Fish advises the following, “The high levels of snowfall that were seen across Europe’s ski resorts last year are unlikely to be replicated again. For the best snow I recommend heading for the highest peaks, Canada is a promising option.”

For more Sun and Snow holiday options, the lastminute.com holiday experts have issued these additional recommendations:

  • Winter holidays overall have increased by 49% (both sun and ski)
  • Canada is receiving the highest number of ski holiday bookings with a 110% increase on last year
  • Classic ‘winter wonderland’ bookings, such as Christmas shopping weekends and city breaks have seen an increase of 45%
  • Lapland is the ultimate winter wonderland – the home of Santa with Christmas markets and winter activities to suit all the family. For those looking for a white Christmas, Cologne, Munich and Dusseldorf are also good options
  • The coldest place to holiday this winter, offering the classic snow scenes, will most likely be Fairbanks, Canada with temperatures as low as – 45°C. Alternatively try, China (- 28°C) and Tromso, Norway (- 20°C)
  • For winter sun, lastminute.com recommends Egypt, Dubai, Abu Dhabi, Tunisia
  • For those looking for some real heat, the hottest place to go this Christmas will be Alice Springs with temperatures predicted to soar to 40°C



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