Brand looking to break out of South East heartland in 2010
lastminute.com are recruiting businesses throughout the Manchester and Birmingham regions as part of the brand’s expansion plans in the UK. The online travel and leisure retailer is keen to expand its offering of hotels, restaurants, spas, and other leisure business in these regions, as part of a wider drive to break out of its South East heartland.
lastminute.com already has a significant presence in both regions, with hotels such as the New Hall Hotel and Spa and The Radisson Edwardian offering bookings through the site. We attracted 170,000 visitors to the UK in 2009.
Representatives from lastminute.com spent the day in Manchester yesterday meeting local businesses and hosting workshops to promote the benefits of working with the site. At the event lastminute.com CEO Ian McCaig, said ‘We’ve focused on getting the business model right in London, but now we want to be more local across the UK, particularly in Manchester and Birmingham. We receive 1.65 million visitors to our site every week, and we want to convey what a great business opportunity this is for the leisure and tourism industry in Manchester and Birmingham.’
‘I cannot emphasise how excited we are about getting businesses in Manchester and Birmingham on board with us’ said Mark Fells, Marketing Director, lastminute.com. ‘This year we want to let local businesses know of our plans and the benefits that being a part of the site can bring. Last year, 40,000 passengers departed from Manchester airport alone.’