Heatwave Gives UK Tourism Boost

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…but Brits are looking away from traditional ‘bucket & spade’ destinations

Brits are looking outside of traditional seaside resorts as temperatures rise across the nation. Figures from travel and leisure retailer lastminute.com show that while Blackpool, Brighton, and Bournemouth continue to draw in visitors, new locations are receiving a boost in 2010 following the ‘washout summer’ of 2009.

UK ‘island getaways’ are proving to be some of the hottest destinations in 2010, with June bookings to Guernsey up 369% on 2009, and The Isle of Man up 164% year on year. The Cornish coastal town of Looe has seen the biggest rise of all destinations, with booking up a massive 1099% in 2010.

“Though famous seaside resorts remain popular, we have been pleased to see tourism revived outside of these traditional destinations” said Mark Bower, Head of Lifestyle at lastminute.com. “The summer of 2009 was a real disappointment for the domestic travel industry, as the predicted ‘barbecue summer’ turned into a washout. That’s why we’re glad to see people making the most of the whole of the UK and it looks like the good weather is set to continue for some time.”

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